Marketing for Marketers
An alternate perspective on marketing for marketers, who want to stay relevant & thrive in this rapidly evolving digital economy.
Short. Fun. Case studies & not just concepts. Pay as you want
Keep checking this page for upcoming workshops
(scoll right for more reviews)
1. Most campaigns today have a social media element. But while some work, reality is most don't . We are going to compare campaigns in the same category to see what distinguishes the successful campaigns from others & how we can apply it to our own business.
2. We are going to discuss the business of marketing & advertising & where the opportunity is for marketing professionals. Not in fancy jargons but actual real-world examples. (And yes everybody does not have to know AI or Machine Learning –for the folks who keep spouting the jargon in every seminar)
3. Understand growth hacking & a few tools which you can start using tomorrow to enhance your ROI.
4. We will see how good marketing goes beyond the size of budget & business, even during Covid -a chicken farmer in the UK to a food delivery company in France,to a baker in Vietnam.
5. Examples of marketing where brands haven't marketed/advertised but their actions got them customer traction or revenue or even both.
6. Extra if we get time- We will discuss a few case studies from 2 of my favourites:
-This year’s Superbowl
- The genius of Ryan Reynolds
Main Point- more than anything I want the interaction to be as customized as possible to your queries/concerns. So I will take out time to answer your queries & we will discuss individual marketing challenges for some of the attendees & how they could relook at them.
Saurabh has 14+ years of experience in the marketing domain.
He was theDigital lead at Ogilvy Delhi in 2010 plus Social Media Lead Webchutney/Drizzlin Media Delhi in 2008. His work has won two awards.
And he has a good understanding of both the Indian & South East Asian markets
Saurabh's strength is being able to connect the dots beween business strategy, marketing modern tools like growth hacking.
He has used this to write for newspapers and magazines in India & Drum in Europe,SE-Asia
He has run both B2B & B2C businesses and later consulting for dozens of others.
He was the Founder & CEO of Brandlogist-a boutique communication consultancy, which was listed as one of the 'hot players in Brandville by Hindustan Times.
Then founded and sold a tech startup called Cupidly.
With around a decade of experience as a visiting & guest faculty ,he has conducted classes or workshops at IIMC, ISB, XIC, St Paul's, Babsons USA, 9.9 SOC, SRCC-MBA program, PRCIMS & Delhi school of Economics Apart from corporates & government institutions
Trainer: Saurabh Parmar
-People who have joined or plan to join various marketing including digital media courses but don't know what to focus on.
-Senior Professionals who are wondering if their skills of branding or traditional advertising are getting irrelevant for today's world.
-Young marketers who are overwhelmed with the rapidly evolving ecosystem and want to have a discussion on where it's going & possibilitiesfor their future.
-Those who are sick of paying money & not getting value beyond random metrics from their marketing (PS-We can't discuss the exact solution for your business ,but we will start with the approach)
- A social media manager whose career is going well but fails to answer "what's the advantage compared to cost I can provide viz-a-viz a younger,fresher professional who is more in sync with the latest trends. "
-Marketers who are happy with status quo or those without a background of marketing.
Typically the price for a session like this will be 9000 to 20,000 INR. The base price here 7500 Rs. You can pay what you find reasonable.
The workshop is virtual & the link will be sent to you by the 25th of February. 100% refund minus payment gateway charges,only till 48 hours before the workshop starts. For refunds or webinar link not recieved message on www.facebook.com/the.altstrategy
some of Saurabh's articles from various publications to give you an idea of his take on brands,business & strategy