Curriculum
1. Most campaigns today have a social media element. But while some work, reality is most don't . We are going to compare campaigns in the same category to see what distinguishes the successful campaigns from others & how we can apply it to our own business.
2. We are going to discuss the business of marketing & advertising & where the opportunity is for marketing professionals. Not in fancy jargons but actual real-world examples. (And yes everybody does not have to know AI or Machine Learning –for the folks who keep spouting the jargon in every seminar)
3. Understand growth hacking & a few tools which you can start using tomorrow to enhance your ROI.
4. We will see how good marketing goes beyond the size of budget & business, even during Covid -a chicken farmer in the UK to a food delivery company in France,to a baker in Vietnam.
5. Examples of marketing where brands haven't marketed/advertised but their actions got them customer traction or revenue or even both.
6. Extra if we get time- We will discuss a few case studies from 2 of my favourites:
-This year’s Superbowl
- The genius of Ryan Reynolds
Main Point- more than anything I want the interaction to be as customized as possible to your queries/concerns. So I will take out time to answer your queries & we will discuss individual marketing challenges for some of the attendees & how they could relook at them.
